Best Marketing Automation Softwares (2022): Compared & Reviewed

Introduction

Marketing automation is a kind of marketing which combines the latest technology (in the form of a software) and business strategy in order to create as well as sustain leads which in turn are ultimately converted to customers.

It uses software to mechanize and automate certain aspects of digital marketing such as emails, social media posts and even advertisements.

On the face of it, automation of certain aspects of marketing may seem like a panacea for all your marketing needs but the reality is much more complex than that.

Automation does increase productivity and efficiency with which an organization targets customers but, as mentioned before, the process of targeting requires a strategy.

While using softwares to meet all their marketing needs, businesses need to keep in mind that they do not inundate the customers with content.

The content needs to be highly personalized, strategically targeted as well as relevant to the customer’s needs. 

This marketing automation software is first on our list because its distinctive characteristic features include campaign creation and segmentation, sales targeting, lead nurturing and management and a lot more.

It ensures that all communication with the client is target driven and personalized. A part of the larger company Oracle, it specially caters to B2B clients. 

Another useful feature is the lead scoring tool which accesses customer data from websites and profiles and monitors their activities in order to generate scores.

These scores are constantly updated in real time and can be directly handed over to sales departments.

Oracle Eloqua homepage

 Eloqua requires minimum intervention from the IT department and ensures that automated tasks occur uninterrupted, at a brisk pace. 

Pros

  • Can integrate over third party apps
  • The repetition of Oracle marketing cloud is a perfect fit for big business organizations
  • Allows you to create microsites by using HyperSite Builder

Cons

  • Comparatively expensive
  • Declining quality
  • Implementation time is slow

Final Thoughts:

Eloqua is immensely flexible and amenable to integrations, with 700 integrations and more, it ensures that the data across platforms and departments can flow easily.

It is a must have all- in- one software, perfect for business-to-business interactions.

This software fulfills all the important checklists in terms of features, ease of use, flexibility and prices.

It is currently one of the best tools available in the market with which to automate certain aspects of marketing. 

One of the most important and distinctive characteristics of this software is that one can work with multiple media channels at once and incorporate them with ease into the same automated message chain.

This feature creates a strong collaborative unit which spans all aspects of messaging and social media.

The price beginning from 16 dollars a month includes features like comprehensive targeting, automation and a builder with an easy-to-use interface.

Pros

  • Allows 2,000 free messages monthly
  • Extremely user-friendly
  • Customer service among the best in the industry

Cons

  • Email design options are limited
  • Manual data input slows down social media campaign
  • Customization themes are missing

Final Thoughts: Omnisend is a versatile software which is also available as a free basic version for you to try.

It is one of the best marketing automation softwares in the market with over 50,000 clients and an advanced 24x7 customer support.

HubSpot is known for its inbound marketing tool.

It is a comprehensive CRM platform that condenses marketing, sales as well as other services in one software.

Different kinds of digital marketing such as content marketing and search marketing tasks can be easily automated through this software. 

It has specific tools to track leads, customer behavior and build websites thereby increasing the net sales of the company.

It also provides a good user interface and highly developed customer care team who are available 24x7 for communication through their website.

HubSpot homepage

With over 95000 clients spanning across 120 countries, HubSpot is a fast-emerging software which will help a business meet its marketing and sales targets. 

Pros

  • Flexible pricing

  • World class resource library

  • All in one CRM

Cons

  • Expensive onboard fee

  • Tricky to use and implement

  • Huge amount of configuration requirement

Final Thoughts:

HubSpot premium provides its services beginning from 50 dollars per month. More advanced packages are priced at 3200 dollars per month or more depending upon the type of software. 

The company website provides a free demo as well as a free version of the software with various tools in order for their client to get a sense of how it works before investment. 

ActiveCampaign is a user-friendly application that can be used by start-ups as well.

The software is easy to set up and the process of automation takes merely a few clicks to run at an optimized rate.

It is built in such a way that it supplements instead of overshadowing the human employee.

It automates the tedious, repetitive aspects such as email chains, push notifications and other messages so that the employee can focus on other tasks. 

ActiveCampaign homepage

Pros

  • Great reporting features

  • Free migration

  • Extremely powerful automation tool

Cons

  • Too many features which makes the application complicated in nature.

Final Thoughts:

ActiveCampaign premium provides its services beginning from 9 dollars per month.

More advanced packages are priced at 400+ dollars per month depending upon the number of features and the level of clients.

It also provides a 14-day free trial service in order for prospective clients to get a sense of the software before committing to it. 

Its price is a bargain considering the level of services and the kind of tools that the platform provides.

It is one of the cheapest options available in the market and can be used by small businesses which have comparatively less capital to spend on marketing automation. 

Marketo is an acquisition of Adobe which is already a trusted software name both for personal use at home as well as for use in corporate settings.

It also provides a comprehensive suite of features which span all channels of communication.

The paid version of the software comes with a comprehensive list of tools which can be used for all aspects of marketing such as digital or account-based marketing. 

Marketo is widely recognized by critics as one of the best automated marketing software available in the market.

Marketo homepage

Marketo platforms can be built and customized according to a specific organization’s need and its features can be adjusted to suit each and every requirement. 

Pros

  • User-friendly

  • Easy salesforce integration

  • Superior marketing capabilities

Cons

  • Comparatively expensive

  • CRM unavailable

  • Landing page builder is weak

Final Thoughts:

Marketo comes with excellent customer service. There are links to helpful and instructive webinars to walk their clients through a detailed product demo, based on which one can decide whether or not you want to invest in the software.

Overall, Marketo is an excellent software for big corporations with large scale marketing campaigns. 

6. Pardot

A part of the suite of tools provided by the parent company Salesforce, Pardot comes sixth on our list of marketing automation softwares.

Its major features include account based, analytical business to business marketing tools which facilitates collaboration across marketing as well as sales departments to ensure that the customers have a seamless buying experience. 

It will ensure that your business gets more leads and its personalized content delivery will ensure that more and more leads are converted into customers.

Personalized delivery helps in forging a meaningful connection with customers which in turn retains their loyalty for the brand. 

Marketo homepage

Pros

  • Very easy to customize

  • Prompt customer support

  • Salesforce can be integrated with ease

Cons

  • Only pro users can access API

  • A/B testing available to pro users only

  • Lots of integration not available

Final Thoughts:

Pardot premium provides its services beginning from 1250 dollars per month. 

More advanced packages are priced at 4000 dollars per month depending upon the level of automation and other features.

Like Eloqua, Pardot also works best with B2B marketing companies because it is specifically designed to suit those requirements.  

Mailchimp offers various engaging email templates that it provides, in order to send across persuasive messages incorporating information about the product or the service which often cannot fit into ads or marketing campaigns.

Its email builder feature can be customized to fit the style of your brand and make it stand out in comparison to other competing brands. 

Mailchimp also comes with inbuilt design tools that will help you visually customize your messages as well.

It automates the process of emailing and ensures that messages are sent at targeted intervals in a way that optimizes the brand value. 

Pros

  • Free plan allows 10,000 emails

  • Amazing template editor

  • In detail reports

Cons

  • High subscription plan

  • Limited option available for email automation

Final Thoughts:

Mailchimp premium provides its services beginning from 14.99 dollars per month. 

More advanced packages are priced at 300 dollars per month depending upon the number of features and clients.

It provides immense value for money and is a necessary investment to grow your business and clinch more sales.  

Customer.io works on a subscription basis, it helps in crafting and sending personalized emails to a given address list.

It also automates the process of sending push notifications as well as mobile SMS to generate subscriptions.

Increase in the number of subscriptions is linked to a corresponding increase in the number of sales. 

The software also tracks and records data regarding consumer behavior, search history, subscription history and shopping cart history which can be studied to create content which is tailor made to suit the customer’s needs.

Personalization cements connection which in turn drives sales and generates revenue.

Customer.io homepage

The software collects and seamlessly integrates data from various channels which can be used to drive marketing campaigns. 

Pros

  • Easy to use tools for non-tech marketers

  • Personal database can be uploaded

  • Automatic and personalized figures

Cons

  • Cannot send more than 50 emails at a time

  • Customization options are limited

  • Layout designs limited

Final Thoughts:

Customer.io premium provides its services beginning from 150 dollars per month. 

More advanced packages are priced at 1000+ dollars per month depending upon the types and complexity of features and the number of active clients or subscribers. 

Like Mailchimp, Automizy too is a platform that specializes in email marketing.

It deploys AI to track emails and check whether or not the customers have accessed them.

It aims to create personalized and persuasive mails which guarantee maximum opening and access rate. 

It automatically detects whether or not the recipient is opening the mail and in case they don’t, it resends the mail to ensure that the customers get the message.

It is best used to maintain a regular stream of contact with the customers which sustains communication and reduces the gap between the brand and the customer. 

Automizy homepage

Pros

  • Contacts can be imported with ease

  • Attractive email templates

  • Lower price compared to competitors

Cons

  • Landing page template missing

  • A/B testing can only be done on subject line

Final Thoughts:

Automizy premium provides its services beginning from 9 dollars per month. 

More advanced packages are priced at 120+ dollars per month depending upon the types of features and the number of working clients.

It is a pocket friendly option for those businesses that are beginning to expand and automate their marketing operations.

4. Drip

If you have a fast-developing e-commerce business then Drip automated marketing software is perfect for you.

It is geared towards persuading potential leads to make a purchase thereby increasing sales and generating revenue. 

Known for tools that drive revenue, drip helps you to create personalized notifications and sends them across automatically.

It also works in collaboration with other tools and software driving your e-commerce business and is an easy to use, hassle free platform. 

Pros

  • Has great designs

  • Affordable solutions

  • Offers many features as compared to competitors

Cons

  • Lacks BigCommerce integration

  • Reporting feature not the best

Final Thoughts:

Drip premium provides its services beginning from 49 dollars per month. 

More advanced packages are priced at 120+ dollars per month depending upon the types of features and the number of active working clients.

It is also available for a 14-day free trial period without asking for your credit card details so that you can easily test out the software and see if it pairs well with your e-commerce brand. 

It is one of the many email-based market automation softwares available in the market.

Constant Contact suite has all the essential tools which will acquaint you with the important features of automation and increase efficiency.

It allows you to create push notifications, trigger-based campaigns and collect and record data for further usage. 

It is a minimalist software, uncluttered by complicated and fancy tools.

Like its name, it ensures that your company is in frequent touch with its customers and it does that by sending follow up emails and notifications.  

Pros

  • Offers highest rates of deliverability

  • Social media campaigns can be integrated

  • Elegant user interface

Cons

  • Templates are not flexible

  • Price goes up when you have more than 1000 contacts

Final Thoughts:

Constant Contact is a pocket friendly option for start- ups and small-scale businesses who are looking to expand their business by automating repetitive tasks in order to devote more time to generating growth strategies.

It is one of the best options for beginners with its basic email automation tools. One can upgrade and expand as they get familiar with the process of automation. 

With upto 30,000 clients including Unicef, Yamaha and Forbes, CoSchedule is a popular marketing automation software which provides a single platform to fulfill all your digital marketing needs.

Main features include the real time blog and an automated social calendar with all the upcoming social media events. 

It has links with WordPress which allows you to easily create and share your blog posts according to a set schedule so as not to bombard the readers with too much information at once.

Its advanced marketing toolkit provides request management and automation of team data flow facilities.

Pros

  • Offers free headline scheduler

  • World class social media scheduler

Cons

  • Customer support not up to the mark

  • Features offered are expensive

Final Thoughts:

CoSchedule premium provides its services beginning from 80 dollars per month.

 More advanced packages are priced at 400+ dollars per month depending upon the types of features and the number of active working clients.

A free demo version can also be downloaded from the official CoSchedule website.

Best meant for social media driven marketing, Hootsuite provides your business a complete platform with integrated social media trackers and tools which help in easy sharing of messages across platforms as well as customer action monitoring through various channels.

It is a hassle free, one stop shop software for all your social media marketing needs.

 If you want your brand to have a distinct presence on social media then Hootsuite is the app for you.

Pros

  • Can manage major social media platforms

  • Collaboration options available

  • Ability to schedule updates

Cons

  • Features in the free version are limited

  • Analytic feature not available in the free version

Final Thoughts:

Hootsuite premium provides its services beginning from 29 dollars per month. More advanced packages are priced at 600+ dollars per month depending upon the types of features and the number of active working clients. 

It is also available for a 30-day free trial period which enables clients to test the software in its entirety before making a commitment to invest in it.

Hootsuite is a must have software which can record consumer patterns which drives effective strategies.

One of the major characteristics of Sprout Social automated marketing software is its customizability and its ability to adapt to specific needs of a brand.

It is a one stop shop software not only for the marketing needs of your business but also for its management and customer care branches. 

The publishing feature of this software makes it stand out in the market.

It facilitates communication and collaboration across various departments in order to ensure that the customers have a seamless experience of the brand. 

Pros

  • Dashboard is well organized 

  • With the discovery feature you can track followers, people you have interacted with, and if anyone mentions you in a tweet.

  • Automatic schedule of messages

Cons

  • Managing limited social media networks

  • Compose button is not well placed

  • High price

Final Thoughts: Sprout Social premium provides its services beginning from 100 dollars per month.

More advanced packages are priced at 249 dollars per user per month depending upon the depth of features and the number of active user profiles.

It also provides an indefinite free trial period without the hassle of uploading your credit card details so that you can make an informed choice regarding the efficacy of the software before choosing it for your company. 

4. Buffer

A cheap and easy to use marketing automation software, Buffer is a simplified social media marketing platform with a sophisticated but simple user interface for small to medium businesses.

With more than 75000 clients, Buffer is a trusted name when it comes to creating persuasive social media marketing content.

It is a platform which allows you to comment, publish and review information in order to create brand value and goodwill.

Pros

  • Flexible pricing module

  • Has a photo editor option

  • User-friendly

Cons

  • Need to add other diverse tools for better performance

  • Very basic Instagram and Pinterest features

Final Thoughts:

Buffer premium provides its services beginning from 15 dollars per month.

More advanced packages are priced at 99+ dollars per month depending upon the types of features and the number of active working clients. 

It is also available for a 14-day free trial period without asking for your credit card details which enables clients to test the software in its entirety before making a commitment to invest in it.

1. Act-On

Act-On is a fast-growing automated marketing software with over 4000 brands as clients.

It can be used to grow your business by forging a customized, personalized connection between your brand and the people.

It works for both B2B and B2C companies.

The official website has links to various webinars that answer a lot of market-based queries.

The official website has a fully functional 24x7 customer care chatbot that will record your requests and queries and put you in touch with an expert who can take you through the whole software and tell you in detail how to use it. 

Act-On homepage

Pros

  • Email templates are easy to create

  • Comes with fully packed features

Cons

  • Reporting dashboard has very limited customization options

  • Navigation is tricky

Final Thoughts:

Act-On premium provides its services beginning from 900 dollars per month.

More advanced packages are priced at 2000+ dollars per month depending upon the types of features and the number of active working clients. 

A free demo is available on its official website which can give you a sense of how the software works. 

Infusionsoft is the marketing brand of the parent company Keap.

It is a CRM platform which provides automated marketing services.

It provides an all-in-one solution for all your marketing needs.

It promotes customer, marketing and sales department integration by facilitating communication among them.

The website  has the provision for prospective clients to be put in touch with its sales department in case of any other doubts or queries regarding the product. 

Infusionsoft by Keap homepage

Pros

  • Offers CRM with email marketing

  • Adding contacts is easy

  • Great coaching

Cons

  • Expensive

  • Template design is limited

Final Thoughts:

Infusionsoft by Keap premium provides its services beginning from 200 dollars per month.

More advanced packages are priced at 400 dollars per month along with a onetime fee ranging from 500 dollars to 2000 dollars, depending upon the types and depth of the features and the number of active working clients. 

A free demo is available on the website which can be used to test out the software before investing in it. 

With 1000 clients and more, including clients like Byju’s and Practo, LeadSquared is a fast-developing marketing automation software name in the market.

As the name indicates, this software focuses on leads. Right from the process of generating leads from website traffic, to monitoring and following their activities, to sending targeted content that nurtures them. 

It ensures that leads are converted into sales in a shorter period of time.

It creates connection, identifies and monitors activity, issues trigger based notifications, engages leads with targeted content and tracks user behavior across the internet, not merely social media. 

 It also graphically visualizes user data which helps in targeted strategy formulation which further drives purchases.

Leadsquared homepage

Pros

  • Easy to use

  • Marketing activities can be automated

  • Developer friendly API

Cons

  • Landing page is missing

  • Information in the application is limited

Final Thoughts:

LeadSquared premium provides its services beginning from 150 dollars per month.

More advanced packages are priced at 2500 dollars per month depending upon the types and depth of the features and the number of active working clients.

Next on our list is Prisync marketing automation software.

 Tailor made for e-commerce businesses, Prisync offers a suite of sophisticated tools which will meet all your marketing needs. 

It tracks and provides competitive price points which can be used to make important product decisions and sales strategies which in turn influences marketing strategies.

It increases the efficiency of automated tasks by providing sophisticated algorithms and pre made message templates which significantly ease the work of the employee.

Prisync is a must use and a pocket friendly option for small to medium e- commerce businesses.

Prisync homepage

Pros

  • Gives amazing overview of the market

  • Fast follow up

Cons

  • Basic version lacks API

  • No alerts for broken URL

Final Thoughts:

Prisync premium provides its services beginning from 60 dollars per month.

More advanced packages are priced at 230 dollars per month depending upon the numbers, types and depth of the features and the number of active working clients. 

It also offers an indefinite free trial period along with a demo that will date you through the nitty gritties of the software in order for you to make an informed investment.

Skuuudle marketing automation software is one of the best marketing automation tools available in the market.

It uses smart algorithms and AI to obtain and compare retail price points in order to formulate a competitive marketing strategy.

It provides automation with regards to the price points of the products and draws data from across the web including e-commerce websites and by the sellers themselves. 

It has an open review forum on its website which can help you gauge the honest user reviews of the product before making a decision to buy it.  

Skuuudle homepage

Pros

  • Competitor price tracking

  • Dynamic pricing

  • Profitability analysis features

Cons

  • Pricing high for the services provided

Final Thoughts:

Skuuudle premium provides its services beginning from 90 dollars per month.

More advanced packages are priced at 1000+ dollars per month depending upon the numbers, types and depth of the features and the number of active working clients. 

It also offers an indefinite free trial period along with a demo that will take you through the nitty gritties of the software in order for you to make an informed investment. 

The next marketing automation software on our list is Zalster, a well-known brand for advertisement based marketing.

It automates the process of displaying ads and sending targeted emails, messages and notifications.

It displays ads at strategic locations and during set time intervals on social media platforms such as Instagram and Facebook.

It optimizes ad distribution in a way that doesn’t seem intrusive and generates publicity for the brand. 

Zalster premium provides its services beginning from 39 dollars per month depending upon the numbers, types and depth of the features and the number of active working clients.

It also offers a 14-day free trial period without the hassle of having to give your credit card details. 

Zalster homepage

Pros

  • Sports many features for auto boosting

  • Offers conversion tracking

Cons

  • Comparatively expensive and do not have a free version

2. AdRoll

AdRoll automates the consumer tracking process to generate valuable data about consumer behavior, search and purchase patterns.

It is the best meant for brands that target their consumers directly. 

Its advanced tracking tools ensure that no activity goes unrecorded or no lead goes uncaptured.

The data generated can be easily exported to various locations and stored and even visualized to generate coherent insights.

AdRoll is tailor made for direct- to -consumer or D2C marketing brands.

AdRoll homepage

Pros

  • Very responsive customer service

  • Dynamic retargeting is easy to set up

Cons

  • Beginners find it difficult to use some parts of this platform

  • Fee structure not clear

Final Thoughts:

The software comes with a well-developed customer care service.

Its free version can be accessed for an indefinite period without the hassle of providing your credit card details. Paid premium plans range from 9 dollars a month up to 19 dollars a month.

The advanced tracking tool, which is highly recommended however, is priced at 450 dollars per month.

A cheap and easy to use marketing automation software, Buffer is a simplified social media marketing platform with a sophisticated but simple user interface for small to medium businesses.

With more than 75000 clients, Buffer is a trusted name when it comes to creating persuasive social media marketing content.

It is a platform which allows you to comment, publish and review information in order to create brand value and goodwill.

Revealbot premium provides its services beginning from 50 dollars per month.

More advanced packages are priced at 3000+ dollars per month depending upon the numbers, types and depth of the features and the number of active working clients. 

Revealbot homepage

Pros

  • Easy to use

  • Amazing customer support

Cons

  • Large ad spend can become expensive

  • Not enough time in the free trial version

The next marketing automation software on our list is the well-known Metadata.io software which is tailor made for account-based marketing brands.

This platform offers multiple tools and solutions for B2B marketing.

It uses smart algorithms and AI to create effective marketing campaigns and elegant revenue generating strategies.

The MetaMatch feature meaningfully engages more audience and nurtures leads.

Metadata.io homepage

Pros

  • Efficient when viewing camping matrix

  • Easy to use

  • Great customer support

Cons

  • Glitches present in the automated campaign set-up

Final Thoughts:

Metadata.io premium provides its services beginning from 1000 dollars per month.

More advanced packages are priced at 5000+ dollars per month depending upon the numbers, types and depth of the features and the number of active working clients. 

The software offers an indefinite free trial period along with a demo.

Moreover, the software comes with a well-developed customer care service which will take care of all your queries regarding the product. 

Shoelace is a well-known social media marketing automation software with thousands of high profile clients.

It runs more than 13,000 successful marketing campaigns every month. 

Its experienced team ensures that the ad campaigns are nothing short of optimum.

Their main aim is to help their clients generate more and more revenue, thereby increasing the business.

Shoelace premium provides its services beginning from 80 dollars per month.

More advanced packages are priced at 1500+ dollars per month depending upon the numbers, types and depth of the features and the number of active working clients. 

Shoelace homepage

Pros

  • Proven formula for retargeting ads

  • Can win you back customers if you have abandoned cart rate

Cons

  • Complicated interface

The next marketing automation software on our list is Trapica.

Its distinctive feature is that it uses AI based algorithmic automation in order to drive your marketing and advertising campaigns.

It generates only good quality and relevant leads from website and social media traffic and identifies a target audience that is most likely to respond to the ads and make a purchase. 

It works on the principle of quality and not quantity and targets only relevant users.

This saves time, energy and the cost of advertisement and ensures maximum returns form the niche audience that it selects.

Trapica homepage

Pros

  • Offers ROI tracking

  • Lead nurturing features available

Cons

  • Does not offer API

As we come to the end of our list, there are some marketing automation softwares that deserve an honourable mention.

 A part of the parent company Intrado, Ambassador allows the evolution of your company from a mere business to a brand with its own unique identity and people who swear by its products or services- brand ambassadors, in short. 

This software allows you to automate the process of brand publicity in a strategic, optimum manner.

The overall advantage of this software is that it gets a large amount of work done in a short period of time. 

Ambassador homepage

Pros

  • Many designs and templates available

  • Visual editor is easy to use

  • Workflow can be automated

Cons

  • Expensive

The next software on our list is Referral Rock marketing automation software.

Referrals go a long way in the corporate and marketing sector.

Referrals from the right source can open up a lot of avenues for your business. 

Referral Rock helps in curating and automating a referral scheme for your marketing campaign in order to attract more and more customers.

Referral Rock premium provides its services beginning from 200 dollars per month.

More advanced packages are priced at 800 dollars per month depending upon the numbers, types and depth of the features and the number of active working clients.

Referral Rock homepage

Pros

  • Simple to use

  • Great customer support

Cons

  • Contact details cannot be edited

Last but not the least, we have the Belly by Mobivity marketing automation software.

A part of the parent company Mobivity, Belly is also a referral and customer loyalty-based software which works on the principle of rewards and reinforcements.

It claims to increase customer traffic to your website by a whopping 54%. 

Citing detailed statistics on their website, Belly explains the principle of customer loyalty and how it can be deployed to expand your business and bring in more profits.

One of the distinctive features of Belly is that it has a customer review forum which allows customers to share and post their experiences from across social media. 

Belly By Mobivity homepage

The customers are attracted by an elegant system of reinforcement which rewards them with points which can be redeemed for a product or service for every purchase or visit.

This keeps the customers coming and builds trust. Loyalty and trust ensure that the business will have a steady stream of customers.

The customers also get points for referring their friends which will only increase the traffic and thereby purchases.

Pros

  • Offers great loyalty rewards

  • Ease of use

  • Dashboard can be customized

Cons

  • Expensive as it starts at 130 dollars

Final Thoughts:

Belly by Mobivity premium provides its services beginning from 130 dollars per month.

More advanced packages are priced at 180 dollars per month depending upon the numbers, types and depth of the features and the number of active working clients. 

The next software on our list is TapMango marketing automation software which works on the principle of customer loyalty.

It also provides a comprehensive online ordering facility. Also available as a mobile app, TapMango offers a lot of its features and tools for free. 

It also provides an option to create unlimited marketing campaigns and customer groups that work on the principle of rewards, loyalty and referencing.

It is good for fast expanding businesses. It has special tools for businesses with multiple branches at different locations.

There is also a free demonstration facility which can take prospective clients through the details of how the software functions.

Pros

  • Amazing customer support

  • Beautifully designed interface

  • Great retargeting capabilities

Cons

  • Not very efficient with retail POS software

Final Thoughts:

The official TapMango website is quite good and it offers 24x7 customer service.

There is a fully functioning chatbot that will record and respond to your queries and even put you in touch with the relevant members of the company. 

5. Clutch

The penultimate marketing automation software on our list is Clutch. It is tailor made for B2C marketing businesses and keeps the consumer at the focus of all its activities.

It helps its clients to identify relevant customers and focus its resources on targeting them.

The process of identification happens through a sophisticated tracking and data storage tool. 

This data is then sent to the company where analysts make sense of it to create focused customer centric strategies.

Clutch allows easy sharing of data across platforms and facilitates collaboration within departments. 

Clutch homepage

These strategies then persuade and motivate the customers to make purchases.

The more motivated a customer is, the less will be the barrier to purchase and the lead will almost definitely be converted to a sale, generating profit and revenue for the business.

Pros

  • User-friendly

  • Free promotion

Cons

  • Customer support not up to the mark

Final Thoughts: These strategies then persuade and motivate the customers to make purchases.

The more motivated a customer is, the less will be the barrier to purchase and the lead will almost definitely be converted to a sale, generating profit and revenue for the business.

Marketing Automation: Its Working and Services Provided

Digital marketing works through the creation of an optimized website which attracts the maximum relevant traffic. One has to find leads from this traffic and convert them into customers.

The ultimate aim of marketing is to aid in the process of sales and generate revenue for the business. Marketing automation software intervenes at the stages where prospects are attracted and converted into customers.  

A good software will aid your marketing strategy and create persuasive and highly personalized notifications for the prospective customer, catering to all their doubts regarding the product or the service.

With the proliferation of technology, it is only expected that the target audience is assailed with messages from competing businesses.

How one can stand out in the face of the competition is based on how well the automation software is utilized to quickly deliver timely, relevant messages which actually address the consumer issues and bridge the gap between the consumer and the business.

This strategy generates trust, supplies details (which often cannot be incorporated into advertisements) which help the consumers in making an informed decision and removes almost all the barriers which prevent people from making a purchase.  

An incomplete approach to automated marketing would be to put the leads into an automated message sequence and send the messages across.

The leads which are promising would then be handed over to the sales team. This however, is quite a random process which creates a disconnect between the customers and the company and across various teams within the company.

Automation in this case, becomes an arbitrary irritant, randomly bothering the customers with irrelevant messages. Personalization is key. 

Monitoring customer behavioral patterns is a necessary component of personalization and marketing in general.

Marketing automation softwares help in identifying and recording trends which can be studied in order to create effective strategies that directly target the consumer.

They increase the efficiency of marketing tasks, giving teams time to formulate new strategies to boost their competitive advantage.

The data gathered from various sources can be used to create specific advertisement campaigns or even products which help in building a brand. 

Advantages Of Marketing Automation Software

The following are the benefits of using softwares to aid with certain processes of marketing:

1. Increase in productivity and efficiency:  Marketing automation softwares mechanize and automate small, tedious, repetitive yet indispensable tasks like sending across curated messages or content to the targeted leads.

Once the burden of these tasks is lifted, the marketing employee can focus on studying consumer behavioral patterns and formulating strategies based on it.

Moreover, these softwares get the work done in a very short period of time.

2. Lead generation: Marketing automation softwares are used for the purposes of monitoring and recording traffic to the company website.

This helps in creation of new leads from website traffic. These leads are ultimately sought to be converted to sales.

3. Lead nurturing: Marketing automation softwares not only help in increasing prospective leads, they also play an active role in nurturing these leads by sending across personalized content which impacts the purchase decision of the consumer.

4. Department integration: Marketing automation softwares facilitate communication across various departments in a company especially the marketing and the sales departments.

These departments have to work in collaboration with each other to ensure that a purchase is made. Which, in turn, generates revenue for the business. 

5. Strategy formulation: In addition to automating repetitive tasks, marketing automation softwares are also monitoring softwares.

They align their message algorithm and target the consumer according to their behavior. Moreover, the data generated is imperative to marketing policy and decision making.

The data generated can be analyzed to drive successful marketing campaigns.

6. Promoting brand identity: Personalized messages or content play an important role in influencing the purchase decision of a customer.

A well timed and targeted message seeks not only to educate the customer by providing them information regarding the product or any discounts on that product, it also seeks to build trust which ensures the loyalty of the customer in the future.

A customer is more likely to open and act on a personalized message rather than a message that feels impersonal. A customer is also more likely to remember the brand that sends relevant messages.

This builds brand goodwill and carves out a niche for it in the marketplace. Having a niche is important since it provides competitive advantage over other similar brands and the brand strategies can cater to the needs of that niche better.

In this article, a comprehensive and a comparative analysis based on intense product research will be provided.

Given the variety of marketing automation softwares available in the market, choosing the right fit for your particular needs becomes imperative.

Make sure that you invest your money in a product that is tailor made to suit your purpose. The comparative analysis provided in the article will help you evaluate specific features of each product so that you can make an informed decision. 

Conclusion

Automation of marketing operations is a decision that every company makes for itself on the basis of a variety of factors such as size of the company, scale of the marketing operations and the amount of capital available for investment into automation softwares.

This article will help ease the process of decision making with its detailed analysis of the top 31 marketing automation softwares available in the market. 

One can easily compare distinctive features, prices, pros and cons to make sure they invest in a software that aligns perfectly with the vision of the company and increases the speed and efficiency of repetitive aspects of digital marketing.

Software work in tandem with well formulated marketing strategies in order to yield the best results. 

Softwares take care of minor yet time consuming tasks so that the marketing team can devote most of their precious time in observing consumer behavioral patterns and coming up with effective strategies that target them, thereby creating a niche for the company in the marketplace which works to its competitive advantage. 

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