SEO is the lifeline of my business.

After driving over 50 million visitors over my lifetime (spread across my portfolio of sites), one software that has helped me achieve all this is a good SEO software.

I have spent thousands of dollars on trying almost all good SEO softwares in the market. 

Today, I have subscription of both Ahrefs and Semrush.

I was using Ahrefs exclusively till 2019, but in second half of 2020, I started focusing more on Semrush as everyone (all the SEO pros I know) was telling me to give it a try.

I couldn't have been happier. Today, I along with my team members, use Semrush for all our SEO needs.

I reached out to Semrush team and they offered me an exclusive link of 14-days free trial link of their pro account for my audience.

Disclosure: There are affiliate links in this article. If you decide to purchase a tool through one of those affiliate links, I will receive a commission at no additional cost to you. I only promote tools those I personally use in my business.

Other reasons why I love SEMrush:

  • Not just an SEO tool (although it is the best SEO tool online), it offers so much more. It is an all-in-one digital marketing platform comprised of multiple toolkits, which will help you in multiple ways: SEO, Advertising, Content marketing , Campaign management, & Competitive research.
  • You get 10 times more value at the same price. I have Ahrefs subscription as well and no doubt it's an exceptional SEO tool, but for almost the same price, I get so much more with Semrush.
  • Trusted by hundreds and thousands of SEO pros, Semrush has built a name for themselves. It's easy to operate and save you tons of cost, if you would have bought the individual dedicated services for all the features Semrush offers. 
  • Numerous and comprehensive tutorials, documentations, free training courses and a responsive support team.

Here are my payment proofs of Ahrefs and Semrush . 

I use the Guru account of Semrush , also I paid annually for getting extra discount.

If you have seen my free courses on YouTube, then you already know how to use Semrush and how I used it to build and grow my websites.

Primarily, I use Semrush for following activities:

  • Competitor Analysis: Analysing competitors top pages, keywords, marketing spend, and all other relevant data.
  • Keyword Research: Building comprehensive list of low difficulty keywords that I will be targeting for my site.
  • Link Prospecting: Finding link opportunities by checking competitor backlinks. This is crucial for scaling a websites organic traffic. 
  • Site Audit: I have big focus on On-page SEO. so site audit is a crucial part of that. A good on-page SEO strategy helps in saving cost and getting articles ranked without much backlinks. 
  • Content Marketing: Running technical content audits, building SEO optimized content templates and improving the readability of my content with SWA (SEO Writing Assistant).

If you are looking for a good comprehensive SEO tool, then you should give Semrush a try. Also, using our link will help you get 14 days free trial which you can use to make your decision if you want to purchase the software or not.

So now that we have discussed about the basics of Semrush , let's talk about it in detail.

Whether you are dealing with a professional website or running a blog, competitive analysis is the way to outdo your competitors and gain visibility.

If you work with any amount of online presence for yourself or business- SEO might seem like an endless ocean.

So, what do you do if you see your counterparts outsmarting you at search results?

Targeted traffic is the lifeblood of any online presence- be it your own or for your company. 

Once you can understand competitor analysis, you know the right areas to address and can easily drive traffic to your website. The end goal of analyzing the keywords, link building, social media marketing and engagement is- to be found by your target users and drive them to your platform.

Therefore, Search Engine Optimization (SEO) is one of the most sought after digital marketing strategies.

This entire realm of SEO can be overwhelming, especially for newcomers. But, SEO is not something to be taken for granted - it is the key player for boosting valuable traffic and leads.

So the question remains- how can you fearlessly step into the battleground of SEO and competitor analysis? Are there any tools to equip you to understand and make informed strategies?

Luckily, the answer is yes! With the help of software like SEMrush, one can easily step into the world of SEO even with little prior knowledge.

But, what exactly is SEMrush and why should you truly consider using it for your SEO plan? Scroll on and keep reading, as it is all laid down for you.

What is Semrush?

SEMrush is a robust all-in-one SEO tool that performs your keyword research, tracks the keyword strategy used by your competitors, looks for back-linking opportunities, and runs an SEO audit of your blog, along with a marketing suite consisting of various tools that come handy in digital marketing.

With SEMrush's extensive set of tools, you can observe your rivals' strategies at various levels and develop yours keeping in mind that information.

It helps companies run their digital marketing methods like SEO, social media, content and product marketing, Pay-Per-Click (PPC), etc.

In brief, SEMrush handles the following, exhaustive list of tasks for you:

  • Keyword Research
  • Competitor Analysis and Tracking
  • Position Tracking
  • SEO Audit
  • PPC Research
  • Back-links
  • Content Planning
  • Monitoring Social Media

Why Should You Buy Semrush?

Having analyzed and observed what Semrush does, we are pretty impressed by its capabilities and competence.

So below are Top 12 reasons why you should take the plunge and buy yourself the platform Semrush. With these, you can reason which of its attributes suit your digital marketing needs and be convinced.

Reason #1. Understand what are You Working with


Before analyzing your competitor, you need to evaluate what all you have on your table.

Semrush gives you an extensive dashboard where you can see your traffic growth, check your keywords' ranking and locations in which your keywords perform well.

You can observe the amount, and increase/decrease the paid as well as organic traffic that you receive. 

Semrush informs you whether your keywords are ranking better or worse, and audits your on-page SEO.

This allows you to comprehend the nuances of your page and optimize it for SEO, and hence, for generating better leads.

If you are not using Semrush , you might not realize what parts of your campaign or website are helping or hindering your success.

SEMrush can easily transform the way your site is functioning and is thus an essential tool for anyone who could use some online marketing.

Reason #2. Eye your competitor

Ever since it became so easy to take businesses and identities online, the competition between like-minded firms has increased manifold.

There are a few more firms like yours, and maybe some of them are doing far better at driving their target audience to their website.

When you run an SEO campaign, a crucial part of your strategy involves monitoring your competition, since they will compete for the same keywords alongside you. This is exactly the information Semrush can help you access and analyze.

It enables you to find your competitors and conduct a detailed analysis of the strength and weakness of their SEO. 

With this data, you can effectively strategize your campaigns to compete with and outperform them.

It is always valuable to learn from your competitors.

MY SECRET FOR SCALING SITES: The first step I take before even thinking about spending a single dollar on building a site is doing research about my competitors on SEMrush (their top pages, traffic to top pages, primary keyword difficulty, strength of backlinks). I can do all of this in just one single dashboard. Whether or not to enter a niche? Use SEMrush and you will have the answer.

Also, you get a list of all competitors of a particular site, and their complete analysis in one go.

They might be using keywords that you aren't using, that may be bringing in a lot of traffic to their website. 

Once you know what they are up to, you can take advantage of this data and implement those keywords into your plan.


At Semrush , you can see a variety of statistics regarding your competitors' performance, like:

  • Keywords: Know the keywords that your competitors are ranking for.
  • Traffic Volume: Watch the estimated monthly traffic generated by those keywords.
  • Traffic: Average percentage of traffic hitting your rival websites.
  • Ranking: See the ranking of the keywords in SERP.
  • URL: Observe the web page addresses that are generating traffic.
  • Trends: The amount of interest that a particular keyword has got in the last 12 months.
  • Cost per Click (CPC): The estimated average price per click if those keywords are used in campaigns and advertisements.
  • Cost Percentage: The approximate price of the keyword in question in Google AdWords over a specific period.
  • Competitive Density: The density of advertisers that are using the given keyword for their online campaigns. The ones with the highest usage and hence the highest competition will have a density of one.
  • SERP Source: A screenshot of the search engine results for the keyword in question.
  • Results: The number of URLs that will be displayed in organic search results when the keyword is searched for.

You need to understand your competition to be able to compete with them effectively. Therefore, Semrush can be a precious means to understand and create better, impactful strategies.

Reason #3. Also, eye your competitor's competition

With Semrush, you can analyze more than just your competitors- you can analyze their competitors as well!

With extensive comparative analysis, you can develop a good understanding of traffic flows. 

This would help you to a great extent to formulate effective and informed strategies.

This software is specifically designed for people who could use some assistance with digital marketing.

Keywords are make-or-break for any SEO campaign, and this cannot be emphasized enough.

Since your target audience is most likely to find you online using these keywords, it becomes all more important for you to eye for new keyword opportunities.

Semrush comes in handy for brainstorming for new keyword ideas as well as spotting opportunities.

Thus, it helps you identify better keywords for your campaign and improve the rates by which you are found by your targeted users.

Reason #5. Ace Your Advertising and Marketing Game

A great way to monetize online is to display ads on your website and look for more advertising opportunities.

Many businesses pay huge sums of money for traffic generated through ads.

 While you create content, it analyzes the keywords that you are competing for.

Hence, as a content creator, you will know which companies to contact while you look for potential advertising opportunities.

Reason #6.  Keep Track Of your past and current rankings

Semrush enables you to track your past as well as current rankings easily.  

Maybe the keywords that you used a few months ago led to an increase in your ranking. You can decide to bring back those only if you have the data to compare. And this is what Semrush does for you.

Reason #7.  Create guest blogging strategies like no other

Guest blogging is one of the most successful content marketing tactics.

Many digital marketers swear by the great results that guest blogging is known to have.

Yes, Google does not recommend using guest blogging for backlink building, but through this, finding opportunities becomes 10 times easier.

You can just check your competitors, from where they are acquiring links and then pitch the same places for adding a high quality article.

Yes in 2021, this strategy is abused by almost all big online marketers, so this does not work like it used to be. But if you can offer value to the target website in other ways like animated infographic, original research, then it becomes easier to acquire a link.

Reason #8.  Get the Hang of the dreaded Panda updates

A lot of websites were said to be hit severely by Google updates when they first came out, especially Panda.

And don't be overconfident- it can hit you just as bad if you are not careful. If you don't know what Panda updates are, let me break it down for you.

These are kinds of content filters to the Google algorithm that pull out poorly written or plagiarized content with too much keyword stuffing, etc.

But, there is no need to worry, as Semrush performs site audits to identify things that can go against you when Panda strikes.

Hence, you can easily strategize and address all the loopholes.

Site Audit is one of my favorite tool. You don't need to hire an expensive and experienced person to fix all issues in your site, just add your site in your site audit and get a list of all issues with your site and start fixing them.

Semrush even tells you how to fix a particular issue. The higher your site score, the better it is for you to drive more organic traffic.

I run Site audit on all my sites on 1st of every month.

Reason #9.  Earn Valuable Backlinks for your platform

Backlinks are the links that you receive from authority sales and are extremely crucial for your online presence.

These improve the credibility and authority of your site. When you receive backlinks, you must earn them from established, and trusted sites. 

This, in turn, will make you more trust-worthy by Google and hence, by your audience too.

With this tool, you can find out from where your competitors are getting their backlinks and formulate a better backlink strategy for yourself.

This is by far the biggest reason people do prefer Semrush , finding backlinks opportunity is the most difficult task and Semrush makes it simple.

Reason #10. Don't Drop the existing traffic on your website

SEMrush helps you to get new and meaningful traffic at your websites, but that is not the only thing you should be concerned with.

You might rank high for a while, but that success will not be sustained if you keep on losing your initial traffic.

With SEMrush, you can figure out the reason for the drop but not exactly 100 percent.

Site audit give you some errors on the site, it might be over optimization, or some even Negative SEO by your competitor. 

You can export the list of unnatural backlinks that are harming your site and then submit in Google Disavow tool.

Reason #11. Get a 360-degree view of your online presence

With so many tools that Semrush offers to guide you through, it makes it extremely easy to learn the ropes of online marketing.

All your concerns are addressed at a single place, supported by measurable statistics and data.

Once the fog settles and you can see left and right, you are well equipped and informed to formulate strategies that are more likely to succeed.

It is convenient, easy to use and understand, and truly a must-have!

With this tool, you can also discover trends that occur within your niche industry. SEMrush provides you with an abundance of insight as to how you can level up to the competition.

Reason #12. The Pricing is not too harsh on your pocket

The assets that Semrush brings to the table are humongous.



But, the budget is a crucial consideration for most of the websites yearning for online marketing.

However, Semrush comes clean once again with its easy-on-the-pocket pricing plans. You can subscribe to its services either on a monthly or annual basis.

As in the start of this article, I presented you the pricing of both Ahrefs and Semrush , I use both, but if you have to make a single choice, then I will recommend using SEMrush as it offers free trial as well as many other features.

Final Semrush Review

You can use our link for a free trial and test Semrush yourself.

If you don't like it then, you can cancel your account and if you do then keep it and work over it.

There is no harm in atleast trying this amazing software for the growth of your site and business.

About the author 

Ankur Aggarwal

I am Ankur Aggarwal and I started my digital marketing career over 8 years ago.
Today I along with my team manage multiple online businesses. I also help new entrepreneurs in launching their first online business and generating a passive income online.
I am here to help you become a Pro Digital Marketer for FREE. I will teach you all of the strategies have worked out for me. Learn more about me here:
About Ankur Aggarwal

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